Social media is always changing, and if you’re not keeping up, you’re falling behind! Instagram just rolled out new updates, and we are here to make sure you stay up to date! Want to know how these changes can impact your strategy? Let’s break it down! ⬇️
Understanding Instagram's New Features
Instagram continuously rolls out improvements to enhance both user experience and business potential. These recent updates include Scheduled DMs & Responses, Accessing Group-chats through a QR code, and Instant Translations in DM.
Scheduled DMs & Responses

You can now schedule direct messages and automated responses in advance.
This is perfect for responding to FAQs,
customer inquiries, or campaign outreach without needing to be online 24/7. This helps social media managers stay organized and ensures no leads or clients get ignored. It can be great for launch reminders, event promotions, and sales follow-ups without manually sending messages.

Scheduled DMs & Response
After you hold down on the blue arrow to the right of your text, a pop up that has
the caption "Schedule Message" will
then give you the option to choose a
Date and Time in the future to set it up.
As you can see below, you can schedule a
message to be sent far in advance.
Sending a Group-chat Invite by QR Code

A very simple and effective way to invite a user to join your group-chat. This makes it easier for brands to build exclusive communities—think VIP groups, product launches, or brand ambassador chats. Not only does it eliminate the need for manual invites, it makes group growth faster and more seamless. This can be perfect for local businesses, influencers, and content creators looking to engage their audience more directly.
Instant Translation in DM
As businesses grow and expand, reaching a global audience becomes increasingly important. However, language barriers can often pose a challenge. Fortunately, Instagram’s latest additions are making it easier than ever to connect with customers around the world. Here’s how this new feature can help brands overcome language obstacles and enhance their international presence:
Connect with a global audience and break down language barriers—perfect for brands looking to reach diverse markets.
Spend less time translating customer inquiries and more time building meaningful connections.
Make cross-cultural marketing and collaborations easier and more effective.
To translate your DM conversation, simply press and hold on either a sent or received message, and the option to select translate will pop up. The translated version will then appear under the original. It is as easy as that.
Key Takeaways
It is always important to make sure as a business owner or creator/influencer to stay up to date with any social media and feature drops. This is because it is crucial to your brand to utilize all of these free elements that are given to us to maximize our potential in content creation. These social media apps give us all of the tools to monetize, go viral, and expand our brand, all it takes is your creative mind and a few magic touches to put it all together.
Stay ahead of the game and make the most out of these tools to take your social media strategy to the next level!
For more tips, tricks, and the latest social media updates, be sure to follow us on our social channels or book a 1:1 consultation with us to hear more information!
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