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How the New Instagram-to-Pinterest Linking Feature Can Elevate Your Brand

Staying ahead of the curve means leveraging the latest features and updates to maximize your brand's reach and engagement. One of the most exciting recent developments is the ability to link your Instagram posts directly to Pinterest. This integration offers benefits for brands looking to streamline their social media strategy and increase their online presence.

What is the Instagram to Pinterest Linking Feature?

Instagram’s new update allows users to seamlessly share their Instagram posts directly to Pinterest. This means you can take a piece of content created for Instagram and easily pin it to one of your Pinterest boards without leaving the Instagram app. The process is simple and user-friendly, designed to help you cross-promote your content across platforms effortlessly.

How to Use the Feature

  1. Create Your Post on Instagram: Start by creating a high-quality post on Instagram as you normally would. Ensure that your content is visually appealing and aligns with your brand’s aesthetics.

  2. Share to Pinterest: After publishing your Instagram post, tap on the three dots in the top right corner of the post. Select the option to share, and then choose Pinterest from the list of available platforms.

  3. Select a Board: Choose the most relevant board, and add any additional descriptions or hashtags to optimize discoverability.

  4. Publish: Hit the publish button, and your Instagram post will be pinned to Pinterest, ready to engage a whole new audience.

Benefits of Linking Instagram Posts to Pinterest

Increased Visibility and Reach

  • Broaden Your Audience: Sharing your Instagram content on Pinterest opens the door to Pinterest’s unique user base, significantly expanding your reach.

  • Enhanced SEO: Pinterest pins are indexed by search engines, giving your content a chance to appear in search results and drive more traffic to your Instagram profile and website.

Content Efficiency

  • Save Time: Repurposing content across platforms helps maintain a consistent posting schedule without the need to create new content from scratch.

  • Consistent Branding: Sharing the same content across platforms ensures your brand messaging remains cohesive and recognizable.

Boost Engagement

  • Interactive Features: Pinterest allows users to save and share pins, giving your content a longer lifespan and more engagement opportunities.

  • Drive Traffic: Linking your Instagram posts to Pinterest creates a direct pathway for Pinterest users to follow you on Instagram, boosting your follower count and overall engagement.

Data and Insights

  • Analytics: Both Instagram and Pinterest offer robust analytics tools. By tracking performance, you can gain insights into what content resonates with your audience and adjust your strategy accordingly.

Tips for Maximizing the Update

  1. Optimize Visuals: Use high-quality, eye-catching images to stand out on Pinterest.

  2. Use Keywords and Hashtags: Enhance discoverability by including relevant keywords and hashtags in your descriptions.

  3. Create Themed Boards: Organize your Pinterest boards around specific themes or categories that align with your brand.

  4. Engage with Your Audience: Respond to comments and participate in discussions to build a vibrant community around your brand


The ability to link your Instagram posts directly to Pinterest is a powerful tool for brands looking to enhance their social media strategy. By leveraging this feature, you can increase your content’s visibility, save time, boost engagement, and gain valuable insights into your audience’s preferences. Utilize this update to streamline your social media efforts and watch your brand grow across multiple platforms.

Ready to take your social media strategy to the next level? Contact us today to learn how Social Muse Agency can help you maximize your social media presence!

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