In my opinion newsletters are one of the most powerful digital marketing tools for your brand. They let you communicate DIRECTLY with your customers in a personalized and emotional way and are a great way to share valuable deals, content and other relevant promotions.
Below are some great tips that will make your next email campaign become a hit!
But first of all... how do I even start a newsletter for my company?
Specify the purpose of your newsletter.
Plan out your email newsletter approach.
Select a newsletter platform (I can recommend CANVA for templates and Mailchimp to schedule it)
Design a template and personalize your mailing theme.
Determine your send timetable.
Invite others to join up on your website and social media.
Make your automatic email flow unique.
Sounds simple, right?
#1 Let's continue with our next step: How to start off your Newsletter
A newsletter beginning should explain why the reader should read the remainder of the email or linked content. This should be of value to the reader and conveyed in a conversational tone with no fluff. We are talking about hooks, short and on-point text and an aesthetic template that goes hand in hand with your brand identity.
#2 Fishing for attention.
One-liners may seem easy on the surface, yet they often make us chuckle despite ourselves. When every word matters, it's difficult to top a one-liner in terms of efficiency when writing intros. In one statement, you may develop an emotional connection and make current consumers laugh. Of course, you should use them selectively in your email marketing and only when they are related to your business or product. You can also do a trend research and play around with a fun video or a caption that's all over social media that week.
#3 Begin with an eye-catching picture.
Everyone has heard the expression "a picture is worth a thousand words." And, although it's a cliché, it's true. A relevant picture can express so much, allowing you to get down to business with your introduction. Images are also a wonderful approach to connect with clients since they may elicit emotions faster than words. I can highly recommend checking out Social Squares if you're a business or marketing manager. They have highly curated stock images and videos and the membership is less than $50/month. They also upload the images weekly so you will never run out of fresh content for your next newsletter!
"Newsletter ideas that can assist you provide value to your readers while also promoting your useful material."
#4 Newsletter topics for your business
Distribute blog posts.
Make a blog post roundup.
Send Us Your YouTube Videos.
Announcements of New Products
Promotions and coupons
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