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A look into the new Instagram and TikTok algorithm- Tips and updates for 2024!

Social media is constantly changing and it's important to stay up to date with trends, the algorithms, and all other updates! Keeping an eye on all social media platforms is crucial in today's digital age and a must for brands. Platforms like Instagram and TikTok are constantly changing their algorithms, features, and policies. So without further ado, let's get started!


Instagram tips and updates

What are some Instagram updates and tips?  1. Making sure your followers view your content:

To ensure your followers are seeing your content have them click the instagram button at the top left, a drop down will appear, click “following,” this will bring them to a page of only the people they follow, including your business.


2. Turn on notifications:

Having your audience turn on your post notifications is easy and vital for engagement. Have your audience go to your profile, click the small bell in the right corner, and turn on notifications for posts, reels, and stories.


3. Story border: You are now able to repost stories without having the border surrounding the post! This can be done by adding the post to your story and clicking the little button right next to your name.


What are some TikTok updates and tips? 


1. Caption length: As the number of people using TikTok for search has increased, TikTok has improved its search features. TikTok captions were limited to 100 characters. The limit expanded to 2200 characters and now to 4000 characters.

2. TikTok shop: The platform has added a Shop tab to the experience of select users allowing users to purchase a variety of products.


Let's talk about how to adapt to the new TikTok algorithm! 


Social Media platforms, instagram, tik tok, linkdin.
  1. Understand the Importance of AI: Recognize that AI plays a significant role in content recommendations, and staying informed about AI trends can provide insight into how the algorithm might evolve.

  2. Leverage User Interactions: Engage with your audience through comments, shares, and likes. User interaction is a key factor in the TikTok algorithm for boosting content visibility.

  3. Optimize Video Information: Use trending hashtags, accurate descriptions, and high-quality content to make your videos more discoverable to the algorithm.

  4. Be Consistent: Post content regularly to maintain visibility and increase the likelihood that the algorithm will favor your content.

  5. Study Trending Topics: Stay up-to-date with current trends and challenges on TikTok, as relevance is a significant factor in content promotion.

  6. Analyze Successful Content: Watch and analyze videos that perform well to understand what they have in common and what might have appealed to the algorithm.

engagement increasing, instagram algorithm

Staying up to date on platforms like Instagram and TikTok is vital for the success of any business. Algorithms are the backbone of social media platforms, and they determine what content users see on their feeds. By staying updated on the latest algorithms, you can ensure that your content is reaching the right audience and getting the engagement it deserves.


By utilizing these platforms to their fullest potential, businesses can reach new audiences, engage with their customers in meaningful ways, and grow their brand online. Whether you're a small local business or a large corporation, social media can help you achieve your goals and take your business to the next level!


A look into the new Instagram and TikTok algorithm- Tips and updates for 2024.

You have more questions? Book a consultation with us or get in touch to become an exclusive client in 2024.




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