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TikTok's new tools to help brands shine: Understanding algorithm updates for success

TikTok currently stands out as one of the top social platforms in today's world, where creativity is never ending. However, its algorithm that is constantly changing and updating can be difficult to crack. It doesn’t matter if you’ve been creating content for years or are just starting out, comprehending algorithm updates and adapting is crucial to thriving on the platform. These updates offer businesses opportunities to engage with a highly active audience, ensuring their content resonates and drives significant engagement.

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Creative AI Tools to Boost Your Content

  • TikTok One: This is a central hub where brands can find and use TikTok’s creative tools. It offers access to creators, production partners, and insights. With TikTok One, you can easily manage your campaigns and connect with nearly 2 million creators and top agencies.

  • TikTok Symphony: A new suite of AI-powered tools designed to enhance your creativity. Symphony helps with everything from writing scripts to producing videos, making the content creation process faster and more efficient.

Improved Performance and Measurement

TikTok is also rolling out new solutions to help brands optimize their ads and measure their success:

  • Performance Automation: This tool uses AI to pick the best ads, target the right people, and achieve your goals, whether that's more sales, leads, or app installs.

  • TikTok Shop Marketing Automation: For those selling products on TikTok Shop, this tool helps manage ads, budgets, and other costs to get the best return on your investment.

  • Unified Lift: This new tool measures the success of your ads and gives you a full picture of your ad performance, helping you make informed decisions to maximize your results.

Enhanced Branding Features

TikTok is enhancing its ad features to make them more engaging and interactive:

  • Interactive Add-Ons for TopView: Add elements like pop-out stickers and countdowns to your ads to increase engagement and interaction.

  • Duet with Branded Mission: This feature allows brands to invite TikTok creators to duet with their videos, encouraging more participation and engagement from the TikTok community.

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Certification for Advertisers

To help brands find skilled partners, TikTok is launching the TikTok Media Buying Certification program. This program certifies digital marketers in TikTok advertising, ensuring they have the expertise to create effective campaigns.

With these new tools and features, TikTok algorithm updates are helping over 7 million businesses create content that connects with their audience and drives impact. Dive into these updates to make the most of your TikTok advertising strategy!

Have more questions? Get in touch or book a consultation with us today!

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