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Why are authenticity and transparency so important in social media marketing?

Updated: Apr 17, 2023

Authenticity and transparency are two of the most important values in social media marketing. In 2023, these values will be more important than ever before. But why and how do you bring these values across as a brand? In this blog post, we’ll explore why authenticity and transparency are so important, and how you can incorporate these values into your next social media marketing strategy.


First, let’s talk about why authenticity is so important:


Authenticity is all about being true to yourself and your brand. It means being honest about your values, your mission, and your products or services. In a world where consumers are bombarded with advertising messages every day, authenticity is what sets your brand apart. When you’re authentic, you build trust with your audience. And when you have trust, you have a loyal customer base. Additionally, people forget about your brand values within 1-2 weeks again. This is not your fault but the norm of over consuming media on a daily basis. That's why it's important to have a consistent strategy.


Transparency is very crucial in social media marketing:


Transparency means being open and honest about your business practices. It means being upfront about any potential conflicts of interest or biases that may exist. When you’re transparent, you build trust with your audience by showing them that you have nothing to hide. Don't delete comments when someone asks a tricky question but rather invest in a good customer service for your brand.


So how can you incorporate authenticity and transparency into your social media marketing strategy?



Here are a few tips:

1. Be honest about your products or services: Don’t make false claims or exaggerate the benefits of your products or services. Be honest about what they can and cannot do. Don't photoshop in order to make something look better than it is. Especially if you are a beauty brand and sell skincare, makeup or other products. If you don't appreciate and believe in your own brand then who else will?


2. Show the human side of your brand: Share behind-the-scenes photos or videos that show the people behind your brand. Let a team member take over your story once a month or week. This helps to humanize your brand and make it more relatable as well as more open for your customers to ask questions and reach out to you.


3. Respond to feedback: When customers leave feedback on social media, respond to them in a timely and respectful manner. This shows that you value their opinions and are committed to improving their experience. I recommend to check your DMs at least once a day. If you're to busy hire a social media manager (we heard Ironman Agency is great)!


4. Be transparent about partnerships: If you’re partnering with another brand or influencer, be transparent about the partnership. Disclose any compensation or incentives that may be involved. Working with influencers is super NORMAL and necessary nowadays. But make sure to use #ad or other options to be transparent.


In conclusion, authenticity and transparency are essential values in social media marketing in 2023 and beyond. By incorporating these values into your strategy, you can build trust with your audience and create a loyal customer base that will support your brand for years to come.



You want to learn more? Then book a 30 minute consultation with us! We will answer all your social media questions and give you useful branding advice for your business.

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